:root {
  --forest: #1f3a2b;
  --forest-2: #2c4f3b;
  --cream: #f6f0e4;
  --sand: #e9dcc3;
  --clay: #b8643c;
  --ink: #1d1d1b;
  --muted: #5d5a52;
  --white: #fffdf8;
  --radius: 18px;
  --max: 1160px;
}
* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: "Inter", system-ui, sans-serif;
  background: var(--cream);
  color: var(--ink);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
h1, h2, h3 { font-family: "Fraunces", Georgia, serif; line-height: 1.1; font-weight: 600; }
a { color: inherit; }
img, svg { display: block; max-width: 100%; }
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 24px; }
.eyebrow {
  font-size: 13px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase;
  color: var(--clay);
}
.btn {
  display: inline-block; padding: 14px 26px; border-radius: 999px;
  font-weight: 600; font-size: 15px; text-decoration: none; transition: transform .15s, background .15s;
  border: 2px solid transparent; cursor: pointer;
}
.btn:hover { transform: translateY(-1px); }
.btn-primary { background: var(--clay); color: var(--white); }
.btn-primary:hover { background: #a3542f; }
.btn-ghost { border-color: currentColor; }

/* Nav */
header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(246, 240, 228, .92); backdrop-filter: blur(8px);
  border-bottom: 1px solid rgba(31, 58, 43, .08);
}
.nav { display: flex; align-items: center; justify-content: space-between; height: 72px; }
.logo { display: flex; align-items: center; gap: 10px; text-decoration: none; }
.logo img { width: 44px; height: 44px; display: block; }
.logo span { font-family: "Fraunces", serif; font-size: 22px; font-weight: 700; color: var(--forest); letter-spacing: -.01em; }
.nav ul { display: flex; gap: 32px; list-style: none; }
.nav ul a { text-decoration: none; font-size: 15px; font-weight: 500; color: var(--forest); }
.nav ul a:hover { color: var(--clay); }
.nav .btn { padding: 10px 20px; font-size: 14px; }
.menu-toggle { display: none; background: none; border: 0; cursor: pointer; padding: 8px; }
.menu-toggle span { display: block; width: 22px; height: 2px; background: var(--forest); margin: 5px 0; }

/* Hero */
.hero { background: var(--forest); color: var(--cream); overflow: hidden; position: relative; }
.hero-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: 48px; align-items: center; padding-top: 96px; padding-bottom: 104px; }
.hero h1 { font-size: clamp(44px, 6.4vw, 84px); letter-spacing: -.02em; margin: 18px 0 22px; }
.hero h1 em { font-style: italic; color: var(--sand); font-weight: 400; }
.hero p.lead { font-size: 19px; max-width: 520px; color: rgba(246, 240, 228, .85); margin-bottom: 34px; }
.hero .eyebrow { color: var(--sand); }
.hero-actions { display: flex; gap: 14px; flex-wrap: wrap; }
.hero .btn-ghost { color: var(--cream); }
.hero-badges { display: flex; gap: 28px; margin-top: 48px; flex-wrap: wrap; }
.hero-badges div { font-size: 14px; color: rgba(246, 240, 228, .75); display: flex; align-items: center; gap: 8px; }
.hero-badges svg { width: 18px; height: 18px; color: var(--sand); }
.hero-art { position: relative; aspect-ratio: 1; max-width: 460px; justify-self: end; width: 100%; }
.hero-art .ring { position: absolute; inset: 0; border-radius: 50%; border: 1px dashed rgba(233, 220, 195, .35); }
.hero-art .ring.r2 { inset: 12%; border-style: solid; border-color: rgba(233, 220, 195, .15); }
.hero-art .bag {
  position: absolute; inset: 18% 22%; background: var(--sand); border-radius: 16px 16px 22px 22px;
  box-shadow: 0 30px 60px rgba(0,0,0,.35); display: flex; flex-direction: column; align-items: center; justify-content: center;
  color: var(--forest); text-align: center; padding: 24px;
}
.hero-art .bag::before {
  content: ""; position: absolute; top: 0; left: 0; right: 0; height: 26px; border-radius: 16px 16px 0 0;
  background: repeating-linear-gradient(90deg, #d8c8a8 0 6px, var(--sand) 6px 12px);
}
.bag .b-brand { font-family: "Fraunces", serif; font-weight: 700; font-size: clamp(20px, 2.4vw, 28px); line-height: 1; }
.bag .b-line { width: 40px; height: 2px; background: var(--clay); margin: 14px 0; }
.bag .b-prod { font-family: "Fraunces", serif; font-style: italic; font-size: clamp(16px, 1.8vw, 20px); }
.bag .b-tag { font-size: 11px; letter-spacing: .14em; text-transform: uppercase; margin-top: 10px; color: var(--muted); }
.hero-art .chip {
  position: absolute; background: var(--white); color: var(--forest); border-radius: 999px; padding: 10px 16px;
  font-size: 13px; font-weight: 600; box-shadow: 0 10px 30px rgba(0,0,0,.25); white-space: nowrap;
}
.chip.c1 { top: 10%; left: 0; }
.chip.c2 { bottom: 14%; right: -2%; }
.chip.c3 { bottom: 4%; left: 8%; }

/* Marquee */
.strip { background: var(--clay); color: var(--white); overflow: hidden; white-space: nowrap; padding: 14px 0; }
.strip-track { display: inline-flex; gap: 48px; animation: scroll 30s linear infinite; font-family: "Fraunces", serif; font-size: 20px; font-style: italic; }
.strip-track span::after { content: "✦"; margin-left: 48px; font-style: normal; opacity: .7; }
@keyframes scroll { to { transform: translateX(-50%); } }

/* Sections */
section { padding: 110px 0; }
.section-head { max-width: 640px; margin-bottom: 56px; }
.section-head h2 { font-size: clamp(34px, 4.4vw, 54px); margin: 12px 0 16px; color: var(--forest); letter-spacing: -.015em; }
.section-head p { font-size: 18px; color: var(--muted); }
.center { text-align: center; margin-left: auto; margin-right: auto; }

/* Pillars */
.pillars { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.pillar { background: var(--white); border-radius: var(--radius); padding: 32px 26px; border: 1px solid rgba(31,58,43,.08); }
.pillar .icon { width: 52px; height: 52px; border-radius: 14px; background: var(--forest); color: var(--sand); display: grid; place-items: center; margin-bottom: 22px; }
.pillar .icon svg { width: 26px; height: 26px; }
.pillar h3 { font-size: 22px; color: var(--forest); margin-bottom: 10px; }
.pillar p { color: var(--muted); font-size: 15px; }

/* Label compare */
.compare { background: var(--sand); }
.compare-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: center; }
.labels { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.label-card { background: var(--white); border-radius: var(--radius); padding: 26px; font-size: 14px; }
.label-card h4 { font-size: 12px; letter-spacing: .14em; text-transform: uppercase; margin-bottom: 14px; color: var(--muted); }
.label-card.theirs p { color: var(--muted); font-size: 12.5px; line-height: 1.55; }
.label-card.ours { background: var(--forest); color: var(--cream); display: flex; flex-direction: column; }
.label-card.ours h4 { color: var(--sand); }
.label-card.ours .one { font-family: "Fraunces", serif; font-size: 30px; line-height: 1.1; margin-top: auto; }
.label-card.ours small { display: block; margin-top: 10px; color: rgba(246,240,228,.7); font-size: 13px; }
.compare h2 { font-size: clamp(32px, 4vw, 48px); color: var(--forest); margin: 12px 0 18px; }
.compare p { color: #4a463e; font-size: 17px; margin-bottom: 14px; }

/* Products */
.products { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.product { background: var(--white); border-radius: var(--radius); overflow: hidden; border: 1px solid rgba(31,58,43,.08); transition: transform .2s, box-shadow .2s; display: flex; flex-direction: column; }
.product:hover { transform: translateY(-4px); box-shadow: 0 20px 40px rgba(31,58,43,.10); }
.product-art { aspect-ratio: 4/3; display: grid; place-items: center; position: relative; }
.product-art .p-letter { font-family: "Fraunces", serif; font-size: 92px; font-weight: 600; color: rgba(255,255,255,.92); line-height: 1; }
.product-art .p-pet { position: absolute; top: 16px; left: 16px; background: rgba(255,255,255,.9); color: var(--forest); font-size: 12px; font-weight: 600; padding: 5px 12px; border-radius: 999px; }
.product-body { padding: 24px 24px 28px; display: flex; flex-direction: column; flex: 1; }
.product h3 { font-size: 24px; color: var(--forest); }
.product .ingredient { font-size: 13px; color: var(--clay); font-weight: 600; margin: 6px 0 12px; letter-spacing: .02em; }
.product p { color: var(--muted); font-size: 15px; margin-bottom: 20px; }
.product .btn { margin-top: auto; align-self: flex-start; padding: 10px 20px; font-size: 14px; color: var(--forest); }

/* Process */
.process { background: var(--forest); color: var(--cream); }
.process .section-head h2 { color: var(--cream); }
.process .section-head p { color: rgba(246,240,228,.75); }
.process .eyebrow { color: var(--sand); }
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; counter-reset: step; }
.step { padding: 0 28px 0 0; position: relative; }
.step::before {
  counter-increment: step; content: "0" counter(step);
  font-family: "Fraunces", serif; font-size: 56px; color: var(--sand); opacity: .9; display: block; margin-bottom: 14px; line-height: 1;
}
.step::after { content: ""; position: absolute; top: 28px; left: 90px; right: 20px; height: 1px; background: rgba(233,220,195,.25); }
.step:last-child::after { display: none; }
.step h3 { font-size: 22px; margin-bottom: 10px; }
.step p { color: rgba(246,240,228,.75); font-size: 15px; }

/* Pets */
.pets-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.pet-card { border-radius: var(--radius); padding: 48px; min-height: 300px; display: flex; flex-direction: column; justify-content: flex-end; position: relative; overflow: hidden; }
.pet-card.dog { background: #d9c3a0; }
.pet-card.cat { background: #c9d3c2; }
.pet-card svg.pet-icon { position: absolute; top: 32px; right: 32px; width: 120px; height: 120px; opacity: .22; color: var(--forest); }
.pet-card h3 { font-size: 36px; color: var(--forest); margin-bottom: 10px; }
.pet-card p { color: #3e3b33; max-width: 400px; }

/* FAQ */
.faq { background: var(--white); }
.faq-list { max-width: 780px; margin: 0 auto; }
details { border-bottom: 1px solid rgba(31,58,43,.14); padding: 24px 0; }
summary { cursor: pointer; list-style: none; font-family: "Fraunces", serif; font-size: 21px; color: var(--forest); display: flex; justify-content: space-between; gap: 24px; }
summary::-webkit-details-marker { display: none; }
summary::after { content: "+"; font-family: "Inter", sans-serif; font-size: 24px; color: var(--clay); transition: transform .2s; }
details[open] summary::after { transform: rotate(45deg); }
details p { margin-top: 14px; color: var(--muted); }

/* Signup */
.signup { background: var(--clay); color: var(--white); text-align: center; }
.signup h2 { font-size: clamp(34px, 4.4vw, 54px); margin-bottom: 14px; }
.signup p { font-size: 18px; opacity: .9; max-width: 520px; margin: 0 auto 32px; }
.signup form { display: flex; gap: 12px; max-width: 480px; margin: 0 auto; }
.signup input {
  flex: 1; padding: 15px 22px; border-radius: 999px; border: 0; font: inherit; font-size: 15px; color: var(--ink); min-width: 0;
}
.signup input:focus { outline: 3px solid var(--sand); }
.signup .btn { background: var(--forest); color: var(--white); }
.signup .note { font-size: 14px; margin-top: 16px; min-height: 1.4em; }

/* Footer */
footer { background: var(--ink); color: rgba(246,240,228,.7); padding: 64px 0 36px; font-size: 14px; }
.foot-grid { display: grid; grid-template-columns: 2fr 1fr 1fr; gap: 40px; margin-bottom: 48px; }
footer .logo span { color: var(--cream); }
footer h4 { color: var(--cream); font-size: 13px; letter-spacing: .12em; text-transform: uppercase; margin-bottom: 16px; font-weight: 600; }
footer ul { list-style: none; display: grid; gap: 10px; }
footer a { text-decoration: none; }
footer a:hover { color: var(--cream); }
.foot-bottom { border-top: 1px solid rgba(246,240,228,.12); padding-top: 24px; display: flex; justify-content: space-between; flex-wrap: wrap; gap: 12px; font-size: 13px; }

/* Responsive */
@media (max-width: 960px) {
  .hero-grid, .compare-grid { grid-template-columns: 1fr; }
  .hero-art { justify-self: center; max-width: 380px; }
  .pillars, .steps { grid-template-columns: 1fr 1fr; gap: 24px; }
  .step::after { display: none; }
  .products { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 720px) {
  .nav ul, .nav .btn { display: none; }
  .menu-toggle { display: block; }
  .nav.open ul {
    display: flex; flex-direction: column; gap: 0; position: absolute; top: 72px; left: 0; right: 0;
    background: var(--cream); border-bottom: 1px solid rgba(31,58,43,.1); padding: 8px 24px 16px;
  }
  .nav.open ul a { display: block; padding: 12px 0; }
  .wrap { padding: 0 16px; }
  section { padding: 76px 0; }
  .hero-grid { padding-top: 64px; padding-bottom: 72px; }
  .hero-badges { gap: 12px 22px; margin-top: 36px; }
  .hero-actions .btn { flex: 1 1 0; min-width: 150px; text-align: center; padding-left: 16px; padding-right: 16px; }
  .pillars, .steps, .products, .pets-grid, .labels, .foot-grid { grid-template-columns: 1fr; }
  .pet-card { padding: 28px 24px 32px; min-height: 0; }
  .pet-card svg.pet-icon { position: static; width: 52px; height: 52px; opacity: .35; margin-bottom: 18px; }
  .signup form { flex-direction: column; }
  .chip.c2 { right: 0; }
}
@media (prefers-reduced-motion: reduce) {
  .strip-track { animation: none; }
  html { scroll-behavior: auto; }
}
.hero { padding: 0; }
.foot-logo { margin-bottom: 16px; }
.foot-blurb { max-width: 320px; }
.art-1 { background: #8a3b2a; }
.art-2 { background: #c79a5b; }
.art-3 { background: #d27a5a; }
.art-4 { background: #6e5a44; }
.art-5 { background: #4f6b4a; }
.art-6 { background: #2f4d5e; }